2 Comments

I was expecting to have beef with it, but enjoyed the Amazon vision thread.

Know your customers, understand problem space dynamics, understand constraints - those are all reasonable.

Where I raised an eyebrow was the idea that you can understand the first two by reading - by simply gathering information. The third he says you probe with engineers. I say you also need to probe for the first two!

The other eyebrow raise: within the space of customers/problem dynamics/system constraints you may find anywhere from 0 to hundreds of potential visions.

Expand full comment

Oh yes, and also it seems to position this kind of work as something a special person can go off to do in a kind of a vacuum, and then deliver to the masses.

I might be wrong about that inference though. Need to know more :)

Expand full comment