The 6th Edition - On JTBD, queuing theory & René Magritte
George Nurijanian
Hello,
Here’s what I’ve been pondering:
1 quote
“What looks like a people problem is often a situation problem. What looks like laziness is often exhaustion. What looks like resistance is often a lack of clarity.” — Chip & Dan Heath “Switch”
1 video
Bob Moesta is one of my virtual mentors. He’s the Jobs-to-be-done practitioner who helped popularise the framework.
I like this video where he talks about the differences in product development methodologies at Ford vs. Toyota (6.5 mins). We develop software, but there are some non-trivial findings he shares.
2 thoughts
If money were not a factor, what tool that you don’t already have would you purchase next for the business/team?
Who do you turn to when you’re feeling stuck with your strategy development process?
3 links
How Twitter Applied the “Jobs to Be Done” Approach to Strategy - JTBD is one of those methods that seem simple but are way more nuanced in practice, and I’m glad it gets a mention at such a level! (7 mins)
A few basic queuing theory facts that may have behavioural/psychological implications - queueing theory is fun (2 mins)
An art bot for René Magritte, who depicted ordinary objects in an unusual context - sometimes it’s nice to just enjoy art for a few minutes (infinity)
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